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Our Story
At SeneGence, beauty is designed to last with our legacy centered around a radiant vision that embodies beauty and innovation, and crafting lasting solutions that celebrate the essence of empowerment. In 1999, under the visionary leadership of founder & CEO Joni Rogers-Kante, SeneGence revolutionized and redefined the beauty industry with its debut of LipSense, a pioneer in long-lasting, smudge-proof liquid lip color.
This began our relentless pursuit of beauty that blends science and nature in its purest form and led us to uncover the wonders of the lush and understudied Vanuatu, a gorgeous tropical island nation in the South Pacific. It was here that sparked our creation of a luxurious, comprehensive line of skin-enhancing, long-lasting cosmetics and anti-aging products proven to last. Today, SeneGence celebrates 25 years of developing innovative proprietary complexes and formulas with clean, natural ingredients that have been proven beneficial to the skin and are backed by science.
Our mission has and will always be extending the realm of beauty. We're committed to providing women with the opportunity to discover a financially rewarding and empowering pathway to confidence and self-assurance. By sharing our products, our community of empowered women has grown exponentially. Together, we’re changing the face of beauty— empowering women worldwide through innovation, community, and unwavering dedication to inspire generations to come.
LipSense: Where It Began
In 1999, the beauty industry was forever changed by Joni’s introduction of LipSense® Original Lip Color, a first of its kind liquid color with up to 18 hours of smudge-resistant wear. With its breakthrough long-lasting color technology, her discovery defied convention by offering stunning hues with exceptional durability and nourishment, ensuring lips remain healthy and moist.
For Joni this wasn't merely a product launch; it was a declaration that beauty should be empowering, ‘literally’ enduring, and health-conscious. Her approach to blending science and nature in beauty continues to resonate worldwide, sparking a community of women who embraced not only a remarkable lip color, but also a philosophy of lasting beauty. As SeneGence expanded its product line to more than 300 clean beauty products, Joni's initial vision of empowering women found its true expression, reminding every woman that with the right mix of innovation and purpose, there are no limits to what can be achieved.
Next Level Skincare Solutions
Driven by her vision to seamlessly blend makeup and skincare, Joni kicked off an innovative line of SkinCare Solutions and Treatments to cater to diverse anti-aging concerns and skin type needs. Drawing from her early experiences in sourcing cutting-edge, skin-loving ingredients from around the globe, Joni's knowledge of nature's abundance played a pivotal role in the SeneGence skincare line. Understanding the significance of skincare in maintaining youthful-looking skin, Joni's formulations have set a high standard and consistently deliver clinically proven results.